Major tourism promotion at travel fair in Latin America

By Stathis Kousounis

Greece is the country of honor at the World Travel Market Latin America, the region’s biggest travel fair that opens on Wednesday in Sao Paulo, Brazil’s most populous city. It will last until Friday.

The home page of the fair’s website ( even bears a link that leads to the site of the Greek National Tourism Organization (

The head of the fair’s organizers, Lawrence Reinisch, said that Greece, with its history and culture, has had a long relationship with the World Travel Market, and will now be able to be intensely promoted to the Latin American market, too. Greek National Tourism Organization general secretary Panos Livadas said that Greece’s popularity in Brazil and Latin America in general is on the rise.

Greece has long been a sponsor at the international media center of the main World Travel Market fair that takes place every year in November, in London, where it has drawn international interest.