CULTURE

Spanish firm is eco-friendly in new fashion

Doing its bit to help protect the environment and endangered animal species, the Spanish clothing firm Harlequin, whose operations are based on a what-you-wear-is-what-you-think philosophy, is now spreading the word in Greece, as well as in Cyprus, by marketing its eco-friendly produce. Describing the production process behind the company’s line of eco-friendly T-shirts, the firm’s exclusive distributor for Greece and Cyprus, Liza Hadjidaki, noted that Harlequin’s manufacturing ways were harmless to the environment, from beginning to end, at its plant in Malaga, in southern Spain. All the firm’s T-shirts are made using 100 percent pesticide-free pure cotton, whose decorative fronts are silkscreen-printed using 16 colors and special inks that have not been tested on animals, said Hadjidaki. The manufacturer also guarantees the product’s quality against fading, twisting, and shrinkage from washing. Harlequin’s production process is strictly governed by energy conservation, waste control, and recycling policies, said Hadjidaki, a former fashion editor at various women’s magazines. At the plant, toxic waste is extracted and converted into energy, Hadjidaki said, while watermills are used as an additional energy source, she added. To bolster its efforts in Greece, Harlequin receives support from various local environmental organizations such as Medasset, the Mediterranean Association to Save the Sea Turtle, and Delphis, the Greek Society for the Study and Protection of Dolphins and Whales. Harlequin T-shirts retail at between 30 and 40 euros. For home delivery of the product prospectus, tel 210.808.7091, or visit the website (www.lhas.gr). Harlequin products are also available at the Attica Zoo in Spata.