Online pharmacy sales up 13% in 2022

Online pharmacy sales up 13% in 2022

Online sales by Greek pharmacies grew by 13% in 2022 compared with the previous year, totaling 271 million euros, Convert Group said in an annual industry report.

It showed that online pharmacies offered an average 41% discount in 2022, a rate unchanged from 2021.

Hygiene products recorded the biggest percentage increase in online sales in 2021 (27%), followed by baby and children’s items (22%), food supplements and vitamins (10%) and beauty/personal care products (9%).

Beauty/personal care products accounted for 46% of online sales in 2022.

Among marketing channels, Google ads had the biggest impact, bringing 41% of orders, followed by price comparison machines (17%).

Mobile & tablet devices were leaders in making online purchases (66%), followed by desktops & laptops (34%).

Monday remained the most popular day for online purchases.

Subscribe to our Newsletters

Enter your information below to receive our weekly newsletters with the latest insights, opinion pieces and current events straight to your inbox.

By signing up you are agreeing to our Terms of Service and Privacy Policy.