Listed clothing company Fashion Box Hellas, a subsidiary of Italian firm Fashion Box SpA, has launched its first franchise outlet of Replay products in Tirana, in association with local company AGC Retail SH.P.K. The new Replay outlet, occupying a surface area of 160 square meters, opened this month at the City Park Mall, dubbed «Albania’s diamond» and situated some 12 kilometers from Tirana city center. The move highlights the Greek company’s determination to expand its Replay chain further in the Balkans and bolster its financial figures. With the Tirana store now open, the Fashion Box network numbers 50 outlets, 16 of which are based outside Greece. It boasts 21 Replay shops, 16 shop-in-shop stores, five Replay Corners and eight franchises. The firm also cooperates with a further 180 authorized agents.