ECONOMY

Olive oil, feta are best-known Greek products in US

Olive oil and feta cheese are the two most recognizable Greek exports to the US, enjoying the trust of most consumers due to their nutritional value, a pilot survey in the American market by the Chicago-based Kairos Consumers research company for the Panhellenic Exporters Association (PSE) revealed yesterday. When asked which products consumers think of as made in Greece, 60 percent mentioned feta and 52 percent noted olive oil, with olives being third (39 percent) and wine fourth (23 percent). Asked what Greek products they would buy if they could, US consumers said olive oil (45 percent), olives (40 percent) and feta (38 percent). They also have a positive view of Greek cuisine, while 31 percent agreed that Greek feta is of superior quality. PSE head Christina Sakellaridi stated, ‘We need a strategy for attracting consumers through group promotions in order to access alternative supply networks for Greek products to have a lasting presence there.’