?This is my Athens,? a program organized by the municipality’s tourism and economic development company, kicks off Friday.
The objective of the campaign is to help foreign visitors meet and engage locals in their own neighborhoods and learn about the city in ways that most tourists don’t encounter.
On Friday, some 350 volunteers were expected to show tourists around their favorite city spots — including shops, cafes, bakeries, museums and viewpoints.
Athens has been convulsed by anti-austerity strikes, protests and riots which have seriously damaged its appeal as a tourism destination.
Foreign tourism arrivals in Greece during the first two months of the year dropped 6.7 percent year-on-year, amounting to 360,931, according to data released last week.
Athens arrivals in the January-February period showed a 10.7 percent annual drop.
For more information about the campaign click here.