NEWS

City of Athens woos French visitors in new campaign

City of Athens woos French visitors in new campaign

In a bid to lure more French tourists, the City of Athens has embarked on a digital campaign in collaboration with Mastercard to promote the Greek capital in the French market.

The idea behind the campaign – titled “Athens Exclusive Experiences for Mastercard Cardholders” – is to familiarize visitors with the capital and its lesser-known attractions.

Authorities are trying to build on the city’s emerging reputation as a city break destination which since 2013 has seen a significant 648 percent rise in the number of international visitors.

According to the latest data collected by the City of Athens, Athens International Airport and Aegean Airlines, the capital saw a 25 percent rise in international arrivals in the first five months of the year, and 40 percent said they came to Greece to visit Athens, rather than the Greek islands.

Subscribe to our Newsletters

Enter your information below to receive our weekly newsletters with the latest insights, opinion pieces and current events straight to your inbox.

By signing up you are agreeing to our Terms of Service and Privacy Policy.