EU squeezes sunscreen rules

Swimmers hitting the beaches this summer will be better informed about the sunblock they have applied to protect themselves from harmful rays as the European Commission said yesterday that consumers can expect to more easily understand information on sunscreen lotions. Consumer Protection Commissioner Meglena Kuneva said that misleading labels, such as 100 percent protection from the sun, will be dropped. «Consumers need clear, accurate information on sunscreen products so they can make informed choices,» she said. «There is no such thing as 100 percent protection and we need to reinforce that essential message. This is just one of a number of measures that are necessary for effective protection against the sun,» she added. The new labels, which should be available this summer, will categorize products as offering either «low,» «medium,» «high» or «very high» coverage, depending on the sun protection factor (SPF).

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