OPINION

Fresh hope in a vital sector

The Greek tourism industry has done even better than expected this summer.

There is no doubt that Greece is unique in terms of its natural beauty and characteristics.

Of course the country could benefit from better organization and presenting itself as more professional with regard to the ways in which we welcome those who choose to visit Greece.

This is because the aim should not be to attract the greatest number of tourists, but rather to attract the kind of quality travelers whose arrival would result in larger revenues.

In order to succeed in doing so one needs to display seriousness and professionalism.

A new generation of young Greek professionals operating in the local tourism sector and displaying high standards away from the “easy buck” logic are already making their mark.

The hope, as far as the future of this crucial sector of the Greek economy goes, lies with them.