BUSINESS

Greek hotels keep guests happier than rivals

STATHIS KOUSOUNIS

TAGS: Tourism

The guest satisfaction score at Greece’s hotels is higher than at rival destinations, according to data published by the Association of Greek Tourism Enterprises (SETE), drawn from ReviewPro.

SETE’s figures showed that the guest satisfaction score in Greece for the month of June came to 86.5 percent, compared to an average of 82.3 percent at rival destinations.

Analyzing data shaping the scores since January 2014, the association says that Greek hotels hold a clear lead over their competitors and that this lead appears to have grown in the past few months. It also notes that in the individual categories – such as value, services, quality of the bedrooms, food and cleanliness – scores have been higher in Greece over the past few months than elsewhere.

Greek hotels also take the lead at seaside holiday spots, with the Cycladic islands garnering the highest scores. In June, customer satisfaction on Santorini and Myconos stood at 89.4 percent and 89.2 percent respectively, significantly above other expensive holiday destinations. The score for St Tropez, for example, stood at 84.9 percent and Ibiza at 83.3 percent.

The guest satisfaction score presented by SETE was calculated by ReviewPro, a company that specializes in gathering information about hotels’ online reputations and what guest like and don’t like.

For the study pertaining to 2015, the company collected data from 1,126 hotels in Greece, in different categories and locations, as well as from 2,504 hotels at 16 destinations in France, Italy, Spain, Croatia, Cyprus and Turkey.

Last year’s scores were shaped by 280,291 guests at Greek hotels and 1,094,807 at rival destinations.

Online