Thursday October 2, 2014 Search
Weather | Athens
28o C
16o C
News
Business
Comment
Life
Sports
Community
Survival Guide
Greek Edition
Private-label products continue to gain ground in supermarkets

Private-label product sales grew at a rate of 5 percent per annum from 2010 to 2013 due to the economic crisis and the slide in disposable incomes that has driven consumers from big brands to such products, which include supermarkets’ own brands, according to a survey by the Institute of Retail Consumer Goods (IELKA).

The rise in popularity has come about as private-label products are 45 percent cheaper on average than their big-brand competitors, while in some cases, such as personal hygiene and domestic cleaning products, they cost up to 50 percent less. Despite these products’ high growth rate in Greece during this period when consumers are feeling the squeeze, their market share remains relatively low, at just 20 percent, compared with the European Union average of 37 percent.

The IELKA survey also found that 79 percent of the 2,000 respondents believe that supermarkets contribute greatly toward positive neighborhood development. This figure was up from 69 percent in the same survey conducted in 2010. Three in four Greek consumers (74 percent) believe that supermarkets also serve to strengthen the Greek regions, thanks to the extensive branch networks that now stretch across the country, as they create jobs and cooperate with regional producers.

Seven out of 10 consumers believe that supermarkets support domestic products, either by offering access to a wide range of goods from both small and large Greek producers or through the production of private-label commodities.

The supermarket chains that are active in Greece, of local or foreign ownership, have increased the number of Greek products on offer considerably in recent years, while several of those goods, especially in the food sector, can also be purchased at the stores of the same chains outside of Greece, too.

ekathimerini.com , Wednesday March 5, 2014 (23:09)  
Attica Bank said to have rejected notable offers
PMI index slides anew in September
Costa Navarino to host big events
Construction of F1 circuit at Patra to start by year-end
Terror group link prompts police raids and arrests
Police found a Kalashnikov assault rifle, a handgun, a hand grenade and numerous bullets Wednesday while searching homes in Athens and Thessaloniki used by six people who were detained and a...
Samaras to seek confidence vote in bid to rally coalition
The government said on Wednesday that it will request a vote of confidence when Parliament reconvenes after the summer recess next week, seeking to douse speculation about early elections an...
Inside News
SOCCER
Rosenberg punishes Olympiakos´s errors at Malmoe
A disappointing Olympiakos got the worst possible result from its clash with Malmoe in Sweden for the Champions League, going down 2-0 on Wednesday due to its own defensive errors and attack...
SOCCER
All team sports suspended next weekend in memory of dead fan
The government announced on Monday the suspension of all team sports events in Greece scheduled for next weekend, October 4 and 5, in the memory of the Ethnikos Piraeus fan who died a few ho...
Inside Sports
COMMENTARY
Truth before the battle
The coalition has lost its sense of direction in the last few months. Exactly where things went off track is not the question at this stage. What is certain is that if it continues competing...
EDITORIAL
Bending the rules
The flexibility with which laws are implemented has been a fundamental cause for concern in Greece during the post-dictatorship era. Everything becomes a subject for negotiation, even in cas...
Inside Comment
SPONSORED LINK: FinanzNachrichten.de
SPONSORED LINK: BestPrice.gr
 RECENT NEWS
1. Rosenberg punishes Olympiakos´s errors at Malmoe
2. Terror group link prompts police raids and arrests
3. Samaras to seek confidence vote in bid to rally coalition
4. Attica Bank said to have rejected notable offers
5. PMI index slides anew in September
6. Costa Navarino to host big events
more news
Today
This Week
1. Air-raid sirens to go off all over Greece at 11 a.m. in drill
2. Mario Draghi to push ECB to buy Greek, Cypriot 'junk' loans: FT
3. Truth before the battle
4. Smallpox decimates sheep stocks in northern Greece
5. Thessaloniki transport gets more expensive
6. Bending the rules
Today
This Week
1. Greece may opt for unusual president to avoid snap polls, Venizelos says
2. Woman allegedly buried alive by accident in northern Greece
3. Salaries in Greece continue to slide, dipping 1.4 pct in Q2
4. Should you bet with Kissinger on where the world is heading?
5. Cypriots divided by 1974 war seek Shariah hub
6. The shocking thought of euro-dollar parity
   Find us ...
  ... on
Twitter
     ... on Facebook   
About us  |  Subscriptions  |  Advertising  |  Contact us  |  Athens Plus  |  RSS  |   
Copyright © 2014, H KAΘHMEPINH All Rights Reserved.