Saturday April 18, 2015 Search
Weather | Athens
14o C
09o C
News
Business
Comment
Life
Sports
Community
Survival Guide
Greek Edition
Private-label products continue to gain ground in supermarkets

Private-label product sales grew at a rate of 5 percent per annum from 2010 to 2013 due to the economic crisis and the slide in disposable incomes that has driven consumers from big brands to such products, which include supermarkets’ own brands, according to a survey by the Institute of Retail Consumer Goods (IELKA).

The rise in popularity has come about as private-label products are 45 percent cheaper on average than their big-brand competitors, while in some cases, such as personal hygiene and domestic cleaning products, they cost up to 50 percent less. Despite these products’ high growth rate in Greece during this period when consumers are feeling the squeeze, their market share remains relatively low, at just 20 percent, compared with the European Union average of 37 percent.

The IELKA survey also found that 79 percent of the 2,000 respondents believe that supermarkets contribute greatly toward positive neighborhood development. This figure was up from 69 percent in the same survey conducted in 2010. Three in four Greek consumers (74 percent) believe that supermarkets also serve to strengthen the Greek regions, thanks to the extensive branch networks that now stretch across the country, as they create jobs and cooperate with regional producers.

Seven out of 10 consumers believe that supermarkets support domestic products, either by offering access to a wide range of goods from both small and large Greek producers or through the production of private-label commodities.

The supermarket chains that are active in Greece, of local or foreign ownership, have increased the number of Greek products on offer considerably in recent years, while several of those goods, especially in the food sector, can also be purchased at the stores of the same chains outside of Greece, too.

ekathimerini.com , Wednesday March 5, 2014 (23:09)  
US Treasury secretary urges Greece to reach debt deal
Greece poised to sign gas deal with Russia, says German weekly
Russia gas deal would not solve Greece’s problems, says Schaeuble
Spanish official slams Greece, says time ´running out´
Kotzias to begin US visit with Kerry meeting in Washington
Foreign Minister Nikos Kotzias is due to begin a five-day visit to the US on Monday. He will begin his trip by meeting Secretary of State John Kerry in Washington, where he will also hold ta...
Turkey asks for investigation into Greek mosque attacks
The Turkish Foreign Ministry has asked Greece to investigate the vandalism of two mosques in Komotini following incidents on Friday. “Turkey requests Greek authorities to clarify as soon as ...
Inside News
BASKETBALL
Triumph for Olympiakos at Barcelona
Olympiakos produced its best away performance so far this season to defeat host Barcelona 76-63 on Friday and snatch the home advantage in the Euroleague play-offs. The Reds have now tied th...
BASKETBALL
Another heavy loss for improved Panathinaikos in Moscow
Panathinaikos raised its performance since Tuesday but still suffered a 20-point loss at CSKA Moscow on Thursday to find itself trailing 2-0 after Game 2 of the Euroleague play-offs. Having ...
Inside Sports
COMMENTARY
Back to the beginning
From 1980 up until the present day, the Greek educational system has given a false sense of democratization based on a flawed system of educator and student participation. The educational ou...
EDITORIAL
Protecting a key asset
Tourism has emerged as the only real “heavy industry” in Greece to have weathered the crisis so it is not only a question of duty that everyone protect it but also interest. To begin with, m...
Inside Comment
SPONSORED LINK: FinanzNachrichten.de
SPONSORED LINK: BestPrice.gr
 RECENT NEWS
1. US Treasury secretary urges Greece to reach debt deal
2. Greece poised to sign gas deal with Russia, says German weekly
3. Russia gas deal would not solve Greece’s problems, says Schaeuble
4. Spanish official slams Greece, says time ´running out´
5. Kotzias to begin US visit with Kerry meeting in Washington
6. Turkey asks for investigation into Greek mosque attacks
more news
Today
This Week
1. Back to the beginning
2. Golden Dawn on trial amid conflict over court venue
3. Terrorism suspects caught following German request
4. Kotzias to begin US visit with Kerry meeting in Washington
5. Protecting a key asset
6. US Treasury secretary urges Greece to reach debt deal
Today
This Week
1. Quarantine for Greek bank subsidiaries in neighboring countries
2. Greece and lenders head back to technical talks
3. Contraband is big business in Greece
4. FYROM push expected at EU meeting
5. Islands of eastern Aegean struggle as migrant influx triples
6. Greek finance ministry hits back at German newspaper report
   Find us ...
  ... on
Twitter
     ... on Facebook   
About us  |  Subscriptions  |  Advertising  |  Contact us  |  Athens Plus  |  RSS  |   
Copyright © 2015, H KAΘHMEPINH All Rights Reserved.