Greek media group Antenna expands Serbia cable

Antenna Group, a Greek media company, plans to add as many as five cable channels in Serbia over the next 12 months, Chief Executive Officer Theodoros Kyriakou said.

Antenna, which acquired its first Serbian channel in 2009, is seeking to expand and is looking at TV stations and cable channels, as well as production and digital media companies across Europe, Kyriakou said.

It bought Serbia’s Prva Televizija, then known as Fox Televizija, from News Corp in 2009.

“The next couple of years is a very good time to invest” in Europe in the wake of the global economic crisis, Kyriakou said in an interview in Belgrade last weekend.

The Balkan state may become a production hub for media outlets in the region, Kyriakou said, adding that this may depend on its ability to “progress toward integration with the EU.”