Small-screen surfing 12 minutes a day

An independent survey that has been used by Sony Ericsson in its advertising campaigning reveals a large increase in the number of people accessing the Internet via cell phones. The survey showed that 45 percent of cell phone users aged 15-24 had Internet access from their cell phones over the previous six months and remained online for an average of 12 minutes a day. That is becoming a popular option, as users can check their blogs and access social networking sites. More than 25 percent of young Europeans own 3G cell phones, an increase of 11 percent in one year. Microsoft recently announced the results of its own survey, which showed that young people in Europe are adopting new social media applications and technologies, with 42 percent of them communicating through such sites at least once a month, and spending an extra 10 percent of their time online in preference to watching television. A recent survey by Public Issue in Greece confirms those findings. It found that Greeks aged 15-25 are very attached to their cell phones, which they use primarily for listening to the radio. They prefer to get their news from the Internet and look favorably on the convergence of television and cell phones.

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