Skroutz sees big gains in 2023
Skroutz officials are expecting over 2 million unique consumers to make purchases from the Skroutz Marketplace in 2023, an estimate that, if confirmed, represents a 25% increase compared to 2022.
Just three years ago, when the pandemic broke out, the number of unique consumers who made purchases from Skroutz Marketplace was almost a quarter of what is expected for this year, at 570,000. At the same time, the number of orders is almost fivefold, as they increased by 379% in 2022 compared to 2020.
While 2020 seems recent, despite the rapid evolution of Skroutz and e-commerce as a whole, the same is not true of 2005, when Skroutz started as a simple price search engine. “The truth is that we had no vision. It took us three years to leave our morning jobs,” Giorgos Hatzigeorgiou, co-founder and CEO of Skroutz, said on Monday at the start of the company’s conference titled “Building Together the Future of e-Commerce Today.”
According to Commercial Director Manos Efthimiou, unique visitors to Skroutz amount to 8 million monthly (note that it can be the same person from different devices and not necessarily 8 million different people). Registered users on the platform now number 4.7 million, while the Skroutz Plus subscription service has 160,000 members. Given that Skroutz is expanding abroad – not by creating subsidiary sites or marketplaces abroad, as in the past, but by sending products outside of Greece as well – the above figures are expected to increase significantly.
Expansion abroad, after all, is the new big challenge for the leading marketplace of the Greek market, as Skroutz co-founder Giorgos Augoustidis pointed out. The platform has already been translated into English, while after the announcement in January about shipping products to other eurozone countries, now even countries outside the eurozone have been added to where one can order from on Skroutz, such as Bulgaria, Romania, the Czech Republic, Hungary, Poland and Sweden.
However, if someone enters the platform, for the time being they are given the option to order (based on the defaults available) from Greece or Cyprus.
